Features - Clothing dye brand
(passion project)
(passion project)
3.1 Waste Collection and Preparation
Features actively collaborated with cafes to collect avocado skins used in their food operations. These skins are cleaned and prepared for dying, ensuring no other contaminants or residues are present.
3.2 Natural dye extraction
The prepared avocado skins undergo an extraction process to create the dye. The skins are gently heated in water to release their colour properties resulting in a vibrant dye solution.
3.3 Dye application
Features dye their garments using various dyeing techniques, including immersion dyeing and tie-dyeing.
4.1 Water-based inks
Features use water-based inks instead of traditional plastisol inks, which are petroleum-based and contain harmful chemicals. Water-based inks are non-toxic, biodegradable, and have a lower impact
on the environment during production and disposal.
on the environment during production and disposal.
5.1 Waste reduction
By repurposing avocado skins that otherwise would have been discarded, Features at scale, significantly reduce waste sent to landfills. This waste diversion strategy aligns with the brand's commitment to reducing its environmental footprint.
5.2 Reduced chemical usage
Unlike conventional synthetic dyes, Features uses natural avocado skin dye is free from harmful chemicals and toxic substances. This sustainable alternative reduces the environmental impact of the dyeing process, reducing the risk of pollution in water systems.
5.3 Local collaboration
Features actively collaborate with local cafes and restaurants, creating a circular economy by sourcing waste avocado skins from nearby establishments. This collaboration supports local businesses and fosters a sense of community engagement, amplifying the brand's positive impact.
5.4 Consumer appeal and market advantage
The fashion industry is experiencing a rising demand for sustainable and eco-friendly products.
Features effectively capitalise on this trend by offering unique garments dyed with natural dyes. The brand's commitment to transparency and ethical practices resonates with eco-conscious consumers, providing
a market advantage over competitors.
Features effectively capitalise on this trend by offering unique garments dyed with natural dyes. The brand's commitment to transparency and ethical practices resonates with eco-conscious consumers, providing
a market advantage over competitors.
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