Project concept brief
Pata is a coffee shop in Hackney Wick that introduces colour-coded cups to reimagine the coffee shop experience. Pata aims to create a vibrant space where customers can connect, by utilising yellow cups for those open to conversation and pink cups for those seeking a more private experience. This case study outlines the development of the Pata concept.
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/39ba517e-8897-44b9-ab7d-d558b1541ee6_rw_3840.png?h=cf0bc9fce2a6a3bfc785e285b3ccdc74)
Logo creation
'Patter' the sounds of continuous talk and the rhythmic drip of coffee. Bold and vibrant.
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/7b799585-f9dd-414a-a5b0-f72bcfc13180_rw_1200.png?h=ccb63924d8f64e1dd8d084bb976bb5bf)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/132074a8-b103-4e99-b61d-c2bef7546f42_rw_600.png?h=cbadb2a22609223df23ae88dc91ef9f8)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/a950c43f-9031-41a1-9379-960a1b6af47a_rw_1920.png?h=a1a3fe65e3666fc9d048dd2598bd9766)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/88068c4f-ccb2-489c-896a-d2465c5e70f0_rw_1200.png?h=8f1910b1c538114fc7e80e13357c9af6)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/da48f0b5-68cb-4e60-8f46-8173f7b00b29_rw_600.png?h=fcae54a50e7f9629408d6be271dc16cc)
Coffee cups
Yellow for convos & pink for privacy.
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/3cac9952-cd04-4e37-8304-9ba2a981d55f_rw_1920.png?h=c0c97cc6640d1fafa4abb30941f98a9a)
Advertisement
4 poster spreads that catch the eyes with vibrancy and boldness. It is aimed at commuters arriving out of Shoreditch High Street station.
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/89c23cc2-e574-4052-8d64-37e1963e42e5_rw_1920.png?h=0940382390fb6435875079befa5be005)
The Pata App
It is used for loyalty cards, keeping with the latest coffee blends and joining Pata chats 'Chatas' to chat with other customers in-house. Data collection will be utilised for promotions.
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/5a4d4bc8-4df4-4611-99d6-b49372b5ba7b_rw_600.jpg?h=a72473a457b24929ec6d5e037cb3c8a8)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/6fe0b93d-f164-4485-b228-0f80bb50069b_rw_600.jpg?h=e8ba793169faf942ddb3417670d3a517)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/5f01aeb4-57f7-4ec8-9d52-253d4121881f_rw_600.jpg?h=50838295af80cf2d3c6fdaecf90b6e48)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/c0f2f967-f5cb-440a-8dca-7a4d63df9ef8_rw_600.jpg?h=066bd982eec192c71f1d906cac870c38)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/73155b54-aa29-43e1-b84e-e6fb4e441cf6_rw_600.jpg?h=7e3d6a1d18d0f75ce8158608f42f1df1)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/5236d6ac-bf90-4207-ad87-e81451839df6_rw_1920.png?h=09ed384407ea9e4b0d7d26d607988b5e)
![](https://cdn.myportfolio.com/fe00b7b0-73b7-408e-b863-a64ad7c27216/ce1d8f1a-8fd5-4166-b9bd-e53b9baedbc9_rw_1920.jpg?h=944c64e8e7fefaffe053c664098ebc9c)