Project Brief
Elix is a luxury fragrance brand start-up. A unique "Create Your Own Perfume" concept aiming for personalised and immersive olfactory experiences.​​​​​​​
Logo creation
Elix's logo blends sophistication and boldness, featuring an elegant rose flower diffusing from a perfume bottle created by the L and I.
Elix's packaging emphasises exclusivity and elegance. The logo graces the box, lifting the lid to reveal a personalised scent collection, enhancing the luxury unboxing experience.​​​​​​​
Flavour cards
Interactive workshops allow customers to explore scent notes and create bespoke fragrances. 10 beautifully designed flavour cards guide participants through the process.​​​​​​​ 
The online platform mirrors elegance, offering an intuitive "Create Your Own Perfume" feature. Customers can explore scent notes, craft unique blends, and visualise fragrance profiles.​​​​​​​
Elix's bespoke notebook complements the hands-on experience, allowing customers to document their fragrance journey with guided instruction and blank pages for personal notes, scent profiles, and sketches.​​​​​​​
The Results
Elix's "Create Your Own Perfume" concept positions it as a personalised luxury fragrance.
The workshops blend education with indulgence, helping brand loyalty and engagement. Elix crafts an entire sensory experience, celebrating personal expression in luxury perfumery.

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