Project Brief
Elix is a luxury fragrance brand start-up. A unique "Create Your Own Perfume" concept aiming for personalised and immersive olfactory experiences.
Logo creation
Elix's logo blends sophistication and boldness, featuring an elegant rose flower diffusing from a perfume bottle created by the L and I.
Packaging
Elix's packaging emphasises exclusivity and elegance. The logo graces the box, lifting the lid to reveal a personalised scent collection, enhancing the luxury unboxing experience.
Flavour cards
Interactive workshops allow customers to explore scent notes and create bespoke fragrances. 10 beautifully designed flavour cards guide participants through the process.
Website
The online platform mirrors elegance, offering an intuitive "Create Your Own Perfume" feature. Customers can explore scent notes, craft unique blends, and visualise fragrance profiles. www.elixfragrance.com.
Notebook
Elix's bespoke notebook complements the hands-on experience, allowing customers to document their fragrance journey with guided instruction and blank pages for personal notes, scent profiles, and sketches.
The Results
Elix's "Create Your Own Perfume" concept positions it as a personalised luxury fragrance.
The workshops blend education with indulgence, helping brand loyalty and engagement. Elix crafts an entire sensory experience, celebrating personal expression in luxury perfumery.
The workshops blend education with indulgence, helping brand loyalty and engagement. Elix crafts an entire sensory experience, celebrating personal expression in luxury perfumery.
